Property managers have their work cut out in marketing their properties to new tenants. One way to attract new tenants is through your current renters, especially when your demographic includes millennials because they have many friends and connections.
The marketing strategies that once worked for you in the past may be ineffective today. As generations shift, tenants are now looking to social media and renters’ websites for a list of available properties and recommendations. As a property manager, you’ve got to be sure you’re accounting for the differences in preference, lifestyle and other key areas when you’re developing a marketing plan so that you can reach as many people as possible.
This also means that your lists of properties have to be in tiptop shape, because if your current tenants are not happy, then you can be sure they will not recommend them to their friends. One way you can appeal to young tenants and form trust within the community is by holding contests.
Contests are a great way to entice new tenants, and they are a shoe-in for sharing on social media.
For example, Thorwin Properties is offering a contest where you can win rent for 1 year free in a Luxury Studio or One-Bedroom Suite at 190 Smith Street in beautiful downtown Winnipeg. The contest is also offering additional prizes.
The contest rules are as follows:
ENTRANT must be at least 18 years of age.
ENTRANT will be entered into a draw to win one-year free rent, 6 months free wifi or 6 months free parking at 190 Smith Street.
New residents only.
Winner must be a legal resident of Canada.
Lease must be for 1 year and signed during the month of September. The contest ends October 1, 2020. The draw will take place on October 15, 2020 and the winner announced on our social media networks.
During these unprecedented times, what would it mean for you to live rent free in the city that you love for one full year? It’s contests like these and other marketing outreach programs that make a property management stand out from the competition.
Tom Haughton has over 20 years of professional management experience, which he brings into his position as vice president of My Place Realty (MPR). MPR is a Winnipeg-based property management company with a mission of helping individuals find quality, multi-family houses that they are proud to call home. MPR has roughly 1,400 apartment units they own and manage in the Winnipeg area. The company’s core values of respect, accountability, forward thinking and teamwork are ones that Tom uses in his daily life.
Thomas Haughton studied at the University of Manitoba in Winnipeg, graduating with honours in 1996 with a Bachelor of Commerce.
Before My Place Realty, Tom served as the CEO of Global Drug Supply in Barbados, where he was responsible for all aspects of the midsized International Business Corporation including training and developing his management team. Throughout his six years with Global Drug Supply, Tom assisted in establishing and growing the international business corporation and developed a strong management team who was able to sustain the operation upon his departure to Canada.
Tom’s professional work history has helped him refine his skills in human resources, customer service, sales and marketing, business operations, coaching and development, procurement, data processing, business development and finance. In addition, Tom is committed to constantly upgrading his skills and believes that learning is a lifelong pursuit. Since completing his studies at the University of Manitoba, he has continued to enhance his skills by completing coaching sessions, self-development seminars and more.
Tom Haughton lives in Winnipeg with his wife and three children. He has been a dedicated supporting of a variety of charities, including the Winnipeg Humane Society; Lighthouse Mission; Agape Table; the Canadian Cancer Society; World Vision; and the Terry Fox Foundation.
In 2018, Tom was instrumental in a My Place Realty fundraiser that helped raise funds for Manitoba Mutts. MPR’s first-ever Tenant Appreciation Day attracted over 150 guests where there was food, games and fun for all ages. The event also raised over $1,000 Manitoba Mutts.
He and his family are always on the lookout for new ways to help their community and support worthy causes.
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Tom Haughton 