You’re a busy property manager, and now more than ever, your time is valuable. If you are new to the field and aren’t quite sure how to draft an efficient marketing plan or simply don’t have the time, the good news is you can incorporate a few good strategies quickly without having to spend too much money on marketing resources.
Check out these quick and easy rental real estate marketing ideas to showcase your business and vacancies.
Utilize social media
It should go without saying that social media is a powerful (and free) marketing tool available to any business. Drafting and posting a thoughtful vacancy listing is good business and it allows you to post pictures so that potential tenants can see exactly what the rental space has to offer.
Whether you are posting a listing to social media, your website or both, make sure before you take pictures to open all the window blinds and turn on all the lights. Especially this day-and-age when most house-hunting happens virtually, your pictures need to stand out.
You can also utilize social media to promote open houses (or virtual open houses), tell your audience about an event, or alert them to any changes that may be occurring within your company due to circumstances related to COVID-19.
Maintain professional online presence
Speaking of online marketing, your website is an extension of your business and brand. If you don’t have a website, there are some simple and free website creation tools to explore, even if you are not tech-savvy. You can turn to weebly.com, sites.google.com, or GoDaddy.com to name a few. When creating a website, visual branding is important. Whether you use pictures of your properties, a logo, or both, make sure to be unique and stand out from the crowd. It’s best not to use stock photos or a generic logo.
Purchase property management software
Investing in an efficient property management software allows you to keep your listing up-to-date so that it only takes a few clicks to get it out to syndicated rental listing websites.
Better yet, consider a property management software that has a built-in lead system. That will allow you to post your properties on a website and manage leads year-round. Having a waitlist of interested prospective tenants at your fingertips may save you time posting and managing vacancy listings.
Answer all online reviews
Believe it or not, tenants will tell other potential tenants about their experience renting from a particular company. As a property manager, it is up to you to monitor what others are saying about you online and to respond accordingly. Remember to reply to all positive reviews with thought and gratitude. How you speak to someone in these public forums speaks volumes about who you are, what others can expect. At the same time, it is equally important to respond to all negative reviews. With grace and gratitude, how you respond will spotlight your character and overall reputation.
Look for other ways to network
Another way to network your business and to gain trust within the community is by volunteering or supporting local causes. For example, why not partner with a local animal shelter or food bank? It can act as a networking opportunity and help someone at the same time. Additionally, it’s good practice to answer questions on online forums, comment on related blogs, join a Facebook group or teach a class in the community.
Remember, it’s all about connection and communication to present your business and your properties in the best possible light. It doesn’t have to take a lot of time or money, just a bit of proactive planning.