Property managers have their work cut out in marketing their properties to new tenants. One way to attract new tenants is through your current renters, especially when your demographic includes millennials because they have many friends and connections.
The marketing strategies that once worked for you in the past may be ineffective today. As generations shift, tenants are now looking to social media and renters’ websites for a list of available properties and recommendations. As a property manager, you’ve got to be sure you’re accounting for the differences in preference, lifestyle and other key areas when you’re developing a marketing plan so that you can reach as many people as possible.
This also means that your lists of properties have to be in tiptop shape, because if your current tenants are not happy, then you can be sure they will not recommend them to their friends. One way you can appeal to young tenants and form trust within the community is by holding contests.
Contests are a great way to entice new tenants, and they are a shoe-in for sharing on social media.
For example, Thorwin Properties is offering a contest where you can win rent for 1 year free in a Luxury Studio or One-Bedroom Suite at 190 Smith Street in beautiful downtown Winnipeg. The contest is also offering additional prizes.
The contest rules are as follows:
ENTRANT must be at least 18 years of age.
- ENTRANT will be entered into a draw to win one-year free rent, 6 months free wifi or 6 months free parking at 190 Smith Street.
- New residents only.
- Winner must be a legal resident of Canada.
- Lease must be for 1 year and signed during the month of September. The contest ends October 1, 2020. The draw will take place on October 15, 2020 and the winner announced on our social media networks.
For complete rules and regulations, please visit: https://www.myplace.ca/blog/antares-luxury-suites-at-190-smith-street-contest-ends-october-01-2020
During these unprecedented times, what would it mean for you to live rent free in the city that you love for one full year? It’s contests like these and other marketing outreach programs that make a property management stand out from the competition.